FUNimation Global Group Rebrands into Crunchyroll

Back in August 2021 FUNimation Global Group, which is owned by Sony Pictures Entertainment, announced that they had acquired the online subscription based streaming giant Crunchyroll for $1.175 billion dollars. As part of this acquisition it would see the companies be merged to become a single place for fans to enjoy a wide range of anime content from both FUNimation and Crunchyroll catalogs.

Well, more than 5 months later, that vision has become a reality as FUNimation Global Group has now merged into Crunchyroll, with around 80% of titles available on FUNimation being made to stream on the Crunchyroll platform, as Colin Decker, CEO of Crunchyroll, explains.

“When we brought Funimation and Crunchyroll together last year, our top priority was to put fans first. Unifying all of our brands and services under the Crunchyroll brand globally enables us to offer more value than ever before as we combine subs, dubs, simulcasts, library, music, movies, manga—all into one subscription. The new Crunchyroll is the realisation of a dream, and we are grateful to the creators of anime and the millions of fans who have joined us in making the community what it is today.”

Additionally, and as explained in the recently published FAQ, from Spring 2022 the Crunchyroll service will be the only platform to watch the latest simulcast episodes on, with current FUNimation subscribers being urged to contact FUNimation support to ask about their subscription status and what to do next in regards to Crunchyroll subscriptions.

It’s not currently known whether the FUNimation streaming platform will be phased out, as FUNimation has offered digital copies with Blu-Ray releases for a few years, but these digital copies will not be accessible to view on Crunchyroll. While these digital copies will not be viewable on Crunchyroll (as part of your owned library) they will be available to watch on the Crunchyroll platform with a valid subscription. Speaking of which, Crunchyroll is available for £6.50 month for a Fan membership or £7.99 a month or £79.99 a year for a Mega Fan subscription. This is more expensive than the FUNimation subscription, but does offer more variety and a selection of Manga content to view.

Finally, Sony-owned Funimation Global Group, LLC will now operate as Crunchyroll, LLC and has initiated rebranding across its global footprint to solidify Crunchyroll as the single, global brand for anime. This means that we will no longer see FUNimation branding on online services and platforms. It’s not currently known what this means for home video releases, but it is expected that these will simply be rebranded from FUNimation to Crunchyroll (much like what happened when Manga changed to FUNimation).

About Scott Emsen
Scott is the Founder and Executive Editor of AnimeBlurayUK but in the past he has produced content for ZOMGPlay, Rice Digital and Funstock and was once a Community Moderator for the Nokia N-Gage forums. Based in the UK, he loves anything related to Games & Anime and in In his spare time you'll mostly find him playing on one of his many gaming consoles; namely the Nintendo Switch and PlayStation 4.

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