Manga Entertainment UK to Officially Rebrand as FUNimation in the UK

It’s the news that many of us were expecting, but Manga Entertainment UK have officially announced that they will be rebranding into FUNimation in the UK and Ireland this Spring with the change already in effect on some home video releases.

Although this news may come as a surprise to some it was expected, as two years ago FUNimation acquired Manga Entertainment UK as part of the FUNimation Global Group. Initially it was business as usual, but over time things started to change with the obvious change being the removal of the Manga Entertainment logo on home video releases, with FAIRY TAIL: Final Season – Part 25 being an obvious starting point for collectors of the series.

Ultimately this rebranding, and acquisition of Manga Entertainment UK, means that FUNimation will become the ideal place for anime content in English speaking regions, as Tim Anderson, Senior Vice President of International for Funimation Global Group, explains:

“As we continue to build the global Funimation brand, we want to celebrate a community and ethos where anime fans know they belong — with us and with one another. By unifying our brands, it will be apparent to fans, creators and the entire ecosystem that it is a winning formula to deliver more content, more experiences and more community in service to anime. By fully leveraging the global Funimation brand, it’s a win for fans.”

It is hoped that this rebranding will allow more anime content to be offered in the UK, especially as a lot of FUNimation US distributed titles we missed out on, but this has yet to be seen. In the meantime we can expect additional anime content being offered through FUNimation’s digital streaming platform, as Blue Exorcist and Blue Exorcist Kyoto Saga will soon be offered on the platform for UK audiences.

Of course while this is all ‘exciting news’ for the anime community it also comes with some disappointment. Manga Entertainment UK has had a long, and rich, history in the UK and was one of the longest serving anime distributors with home video releases dating back to VHS release format. Sure enough Manga Entertainment has had its fair share of criticism, but the company has been an integral part of building and expanding the anime community within the UK and as such will be missed by many.

What does this mean for the consumer? Not much. Titles planned for by Manga Entertainment UK will now be released by FUNimation, which in this case is one less logo on the box, and FUNimation UK / FUNimation will be the place to go for the latest news on UK anime releases on the website and social media. All other elements of the business, such as staff and roles, will remain the same.

About Scott Emsen
Scott is the Founder and Executive Editor of AnimeBlurayUK but in the past he has worked at ZOMGPlay, Rice Digital and Funstock and was once a Community Moderator for the Nokia N-Gage forums. Based in the UK, he loves anything related to Games & Anime and in In his spare time you'll mostly find him playing on one of his many gaming consoles; namely the PS Vita, PS4 or Xbox One.

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