Viewster Announces Closure of it’s OMAKASE Subscription Box Service
15/03/2016 Leave a comment
Remember several months ago when Viewster announced it’s plans to combine a loot-crate styled box with an ad-free streaming subscription? Well after just two bi-monthly boxes being released, and two testing boxes, the service known as OMAKASE has been cancelled.
The news comes from an e-mail sent from CEO Rob Pereyda to business partners explaining that the OMAKASE boxes, and subscription service in general, were not selling in the figures they had expected and that those who did not subscribe were more interested in a ‘streaming subscription’ rather than a combination of streaming and physical product. As a result of this the OMAKASE Service will come to an end this month with the final box, another Hatsune Miku themed box, to those who purchased it during next month.
For those unfamiliar OMAKASE is a bi-monthly subscription service which sees Viewsters streaming catalogue, which consists of both Anime and Japanese Dramas, presented ad-free and in HD alongside a monthly themed anime box filled with content (we unboxed a sample on youtube). The overall cost of each Bi-Monthly subscription, for the UK, was around £32 (including shipping & customs tax) which is nearly doudle the current asking price of other streaming competitors. Despite the pricing the boxes were met with praise but as Rob Pereyda mentioned in the e-mail some customers just want the streaming service and no content.
In any event from the end of this month the ‘current’ OMAKASE Box will be no more; but plans are in motion to get a new type of service up-and-running. Ironically enough that’s not the only bad news for Viewster either; as its Los Angeles office will also close at the end of this month – with actions and tasks being delt in other offices around Europe.
It’s worth nothing that while the OMAKASE Subscription Box is going the actually service itself – the streaming content – will remain active as usual.
Via: Anime News Network