Animatsu Officially Launches within the UK; Annouces New Titles and Marketing Agreement with Manga Entertainment UK
13/01/2015 2 Comments
Back in November 2014 Jerome Mazandarani revealed that he, along with friend and long-time work colleague Andrew Hewson, would be leaving Manga Entertainment UK to set-up their own company. However since then very little has been mentioned; that is until today as Animatsu, the new entertainment focused company, have officially launched within the UK and they have come with a bit of a bang.
To start with Animatsu, or Animatsu Entertainment Ltd as its officially known as, is a company that will specalise in acquire licensing agreements for anime, and other cult titles, for the UK and European countries; but that’s not all as Animatsu will also assist Japanese and International anime filmmakers to develop and produce new films and TV series for the international market. In retrospect Animatsu is going to be a busy company that will focus on anime and other cult franchises as COO of Animatsu, Jerome Mazandarani, explains:
“Animatsu combines our experience in marketing anime and other cult film and television brands with our enthusiasm for the modern popculture fan scene. Animatsu really is a fandriven enterprise.”
meanwhile Marketing Assistant Andew Hewson shares his own thoughts on what Animatsu will bring to the UK, and European, scene.
“We can’t exist without anime fans and in an age where there’s so much content readily available on so many different platforms, we have to cut through all of that and justify why people should invest in one of our titles. We’ll be handpicking and curating a collection that we hope fans will be proud to own.”
With company introductions, and goals, out of the way Animatsu then revealed that they will release their first title on the 16th March of this year; with their first title being Halo: Nightfall, the same series which recently debutted on Xbox One with the launch of Halo: The Master Chief Collection. This particular release is a joint-venture between Animatsu and Anchor Bay, similar to how Manga UK teamed-up with Anchor Bay for the release of Halo: Forward Unto Dawn; although its not just live-action films than fans can look forward to, as Jerome continues to explain:
“We know that what’s burning anime fans up right now is information on what our plans are but they can rest assured that we’ve been dying to tell them but couldn’t so here’s some of the good stuff!”
Animatsu have recently closed a UK license deal with Sentai Filmworks for 8 brand new anime licenses including Blade And Soul, Comic Artist and His Assistants and Coffin Princess; but that is not all as Animatsu are also in advanced negotiations on a number of other high profile licenses. Two more key titles acquired will be announced in forthcoming issues of Neo and MyM magazines, both of which are out next week.
Finally, to bring this announcement to a close, Animatsu have entered into an exclusive sales and marketing partnership with Manga Entertainment UK. Manga UK will provide Animatsu with key backend services, such as sales and distribution, while Animatsu will handle all marketing and brand management for both companies. Basically Animatsu will do all of the licensing negeoations and promotion of the product while Manga UK will distribute the product to stores; as Jerome Mazandrani continues to explain:
“Animatsu is the realisation of all of the exciting things I’ve wanted to do with anime and special interest licensing over the years including developing a successful digital sales model for anime brands. I am delighted that in addition to launching our own label we will also be able to continue working with our friends at Manga and help them to consolidate their position as the largest anime distributor in the United Kingdom.
If you like what we did while we were at Manga Entertainment you will love what we are
going to do with Animatsu. That includes a huge presence at UK comic cons, an evolution of
our social media activity and much more. On that point we strongly recommend people start to follow the @AnimatsuEnt Twitter and /AnimatsuEnt Facebook accounts, which in time are going to start coming to life with all sorts of exciting news.”
So there we have it; Animatsu Entertainment are ‘officially’ live within the UK and their first release will be Halo: Nightfall in March 2015 with further anime releated titles to come out in the future.