Jerome Mazandarani Leaves Manga Entertainment UK To Set Up His Own Company; Introducing Animatsu


It a surprising turn of events Jerome Mazandarani has announced that he, along with his friend and co-worker Andrew Hewson, have left Manga Entertainment UK and will now be starting a new venture together.

Announced through his private instagram account earlier today Jerome Mazandarani, who previously worked at Manga Entertainment UK as the director of marketing and acquisitions, explained that he left Manga UK five weeks ago so that he could start up his own company:

“Five weeks ago i left Manga Entertainment after ten amazing years to set up my own company. I am joined in this exciting new chapter by my long time collaborate and friend Andrew Hewson.

We are called Animatsu and i will tell you more about what we are up to soon.”

Interestingly while Jerome has not shared any details of Animatsu on his Private Instagram account, his public LinkedIn profile, which is a website designed for companies to find potential employees, explains his position at Animatsu and what the company will offer to the UK and European market:

Animatsu Entertainment Ltd is a brand new force in the UK and European content acquisition, publishing and production business with a keen eye on fan-focused entertainment brands across anime, videogames, YouTube and social media.

In addition, we want to offer our expertise in community building and grass-roots driven marketing activity particularly on Britain and Europe’s fan convention floor. I successfully established MangaUK as one of the most popular fan brands in the UK by making MangaUK a destination retailer at the MCM Comic Con events around the UK as well as via Twitter and Facebook. I believe that Comic Con presence and activity is essential to any entertainment brand seeking audience approval and its own dedicated community of fans. We want to help these brands to achieve this while generating amazing ROI on their comic con experience.

Judging from the ‘description’ Animatsu will operate in a similar fashion to Manga Entertainment UK, whereby the company will license, produce and publish various entertainment content for the UK and European market; However unlike Manga UK Animatsu will publish other forms of entertainment, such as videogames and youtube productions, as well as have a strong floor precense at expos such as MCM Comic Con.

It also seems that Jerome has been teasing this announcement for some time; as last week Jerome posted another photo on his Instagram Profile showing several different bussiness cards on the table with the tagline “Something exciting is happening!”. Of course at the time we didn’t know what it meant but now it all makes sense; he was teasing his new company and its logo.


Interestingly ever since the London MCM Comic Con last month we have had are doubts about the future of Manga Entertainment UK as an anime distirbutor; partly because both Jerome Mazandarani and Andrew Hewson, who usually attend panels and provide explanations, were not at the Industry Q&A Panel but mostly because only a small amount of Q1 2015 titles were announced.

We just passed this off as ‘deals are still being signed’ but with both Jerome and Andrew announcing their departure from the company it now all makes perfect sense.

We expect Jerome to unveil more details surrounding Animatsu in the coming months; but in the meantime exciting and interesting times lie ahead for the UK anime industry.

About Scott Emsen
Scott is the Founder and Executive Editor of AnimeBlurayUK but in the past he has worked on ZOMGPlay and was once a Community Moderator for the Nokia N-Gage forums. Based in the UK, he loves anything related to Games & Anime and in In his spare time you'll mostly find him playing on one of his many gaming consoles; namely the PS Vita or Xbox One.

3 Responses to Jerome Mazandarani Leaves Manga Entertainment UK To Set Up His Own Company; Introducing Animatsu

  1. Stranger says:

    interesting, like their logo by the way, tells you that ‘fun’ is what they are trying to sell. Looking forward to what they will bring over🙂

    A bit off topic: Just got A Certain Magical Index II Season 2 Part 1, it says regional ‘A’ on the box, haven’t tested it on the PS4 yet, but I’m guessing the related BD would be regional ‘A’ as well.

    • Scott says:

      If it says ‘Region A’ on the box then it’s a safe bet that it will only work on ‘Region A’ or ‘Multi-Regional’ Blu-ray players.

      Still you may as well try it on a Region B disc and see if it works; as sometimes the disc art and packaging can be wrong.

  2. Pingback: Animatsu Officially Launches within the UK; Annouces New Titles and Marketing Agreement with Manga Entertainment UK | AnimeBlurayUK

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