Jerome Mazandarani Leaves Manga Entertainment UK To Set Up His Own Company; Introducing Animatsu
13/11/2014 3 Comments
It a surprising turn of events Jerome Mazandarani has announced that he, along with his friend and co-worker Andrew Hewson, have left Manga Entertainment UK and will now be starting a new venture together.
Announced through his private instagram account earlier today Jerome Mazandarani, who previously worked at Manga Entertainment UK as the director of marketing and acquisitions, explained that he left Manga UK five weeks ago so that he could start up his own company:
“Five weeks ago i left Manga Entertainment after ten amazing years to set up my own company. I am joined in this exciting new chapter by my long time collaborate and friend Andrew Hewson.
We are called Animatsu and i will tell you more about what we are up to soon.”
Interestingly while Jerome has not shared any details of Animatsu on his Private Instagram account, his public LinkedIn profile, which is a website designed for companies to find potential employees, explains his position at Animatsu and what the company will offer to the UK and European market:
Animatsu Entertainment Ltd is a brand new force in the UK and European content acquisition, publishing and production business with a keen eye on fan-focused entertainment brands across anime, videogames, YouTube and social media.
In addition, we want to offer our expertise in community building and grass-roots driven marketing activity particularly on Britain and Europe’s fan convention floor. I successfully established MangaUK as one of the most popular fan brands in the UK by making MangaUK a destination retailer at the MCM Comic Con events around the UK as well as via Twitter and Facebook. I believe that Comic Con presence and activity is essential to any entertainment brand seeking audience approval and its own dedicated community of fans. We want to help these brands to achieve this while generating amazing ROI on their comic con experience.
Judging from the ‘description’ Animatsu will operate in a similar fashion to Manga Entertainment UK, whereby the company will license, produce and publish various entertainment content for the UK and European market; However unlike Manga UK Animatsu will publish other forms of entertainment, such as videogames and youtube productions, as well as have a strong floor precense at expos such as MCM Comic Con.
It also seems that Jerome has been teasing this announcement for some time; as last week Jerome posted another photo on his Instagram Profile showing several different bussiness cards on the table with the tagline “Something exciting is happening!”. Of course at the time we didn’t know what it meant but now it all makes sense; he was teasing his new company and its logo.
Interestingly ever since the London MCM Comic Con last month we have had are doubts about the future of Manga Entertainment UK as an anime distirbutor; partly because both Jerome Mazandarani and Andrew Hewson, who usually attend panels and provide explanations, were not at the Industry Q&A Panel but mostly because only a small amount of Q1 2015 titles were announced.
We just passed this off as ‘deals are still being signed’ but with both Jerome and Andrew announcing their departure from the company it now all makes perfect sense.
We expect Jerome to unveil more details surrounding Animatsu in the coming months; but in the meantime exciting and interesting times lie ahead for the UK anime industry.